Events are powerful platforms to advance connections, learning, and business growth opportunities. But a successful event hinges on more than just great content; it also requires a robust revenue strategy. That’s why we’re excited to announce the release of the updated Sponsorship Guide, your comprehensive resource for improving event revenue and sponsorship!
The Results at Hand Sponsorship Guide outlines a variety of effective strategies event planners can use to maximize revenue through their event’s mobile app. From selling in-app banner ads and offering upgraded sponsor and exhibitor profiles to promoting individual session sponsors, the opportunities to drive ROI have never been more accessible or impactful. And now, we’ve introduced an exciting new feature designed to elevate revenue even further—while also ensuring your Exhibitors see greater value and visibility from their investment!
This isn’t just a refresh; it’s a revamp! We’ve packed the guide with updated strategies, real-world examples, and actionable tips to help you attract and retain sponsors.
One of the most exciting additions is a detailed section on maximizing revenue through lead retrieval, particularly for your platinum exhibitors.
Results at Hand’s Lead Retrieval software offers a powerful and streamlined solution for Exhibitors to capture and manage leads with ease—all through the intuitive ConferenceBeat Scanner app. By simply scanning the QR code on an attendee’s badge, Exhibitors can instantly save their contact information and profile, eliminating the need for manual entry or paper lead forms. From there, they can add notes, prioritize leads using a 5-star rating system, and engage in direct chat conversations to further strengthen connections. Following the event, all collected data can be effortlessly exported into their CRM, simplifying the follow-up process and enhancing lead nurturing efforts.
With its robust functionality and user-friendly design, Lead Retrieval is a valuable resource for Exhibitors—and a strategic way to increase engagement and drive revenue at your event. Let’s explore how you can harness the full potential of this powerful tool!
Page seven of the Sponsorship Guide introduces a game-changing strategy: selling lead retrieval to your platinum exhibitors using the ConferenceBeat Scanner app. Here’s a step-by-step guide to implementing this:
Emphasize how lead retrieval can drastically improve ROI for exhibitors.
Explain that instead of relying on manual business card collection (which is then often lost, illegible, or forgotten), the ConferenceBeat Scanner offers instant digital capture of attendee contact information through seamless and efficient QR code scanning. This ensures their sales teams are equipped with top leads after the event to facilitate efficient lead nurturing, maximizing the Exhibitor’s ROI from your event.
For example, your platinum package could include the ConferenceBeat Scanner where Exhibitors can efficiently capture lead’s contact information and seamlessly follow up with leads following your event. The platinum package could even include speaking opportunities and prominent in-app branding! Price the package to reflect the increased value, demonstrating a clear ROI to potential sponsors, and boosting your event’s overall revenue.
Showcase the ConferenceBeat Scanner’s features and ease of use.
During sponsorship negotiations, you can provide demonstration videos to exhibit the ease of use of the app. Highlight its user-friendly interface, customizable fields, and data export capabilities. Emphasize how it streamlines the lead qualification process and empowers exhibitors to follow up effectively.
Ensure exhibitors are confident using the app.
Offer pre-event training sessions (webinars or in-person) to familiarize exhibitors with the ConferenceBeat Scanner. Provide ongoing support throughout the event to address any questions or issues promptly. Plus, you can send instruction emails right through the admin portal. It’s that easy.
By strategically incorporating lead retrieval into your sponsorship packages, you can significantly increase event revenue while providing valuable benefits to your exhibitors. The ConferenceBeat Scanner is a powerful tool to help you achieve this.
Don’t miss out on the wealth of knowledge and actionable strategies inside the updated Sponsorship Guide. Start maximizing your event’s revenue potential!
We’re confident that this guide will provide you with the insights and tools you need to create more successful and profitable events. Happy sponsoring!
Learn more about Results at Hand’s customizable event management tools.
Click here to request a demo and see R@H’s apps in action.
Read more about the ConferenceBeat Scanner.
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