A Look Inside the 2014 Mobile Behavior Report
Kim Harwood
Recently, ExactTarget Marketing Cloud released their 2014 Mobile Behavior Report. This research provides readers with relevant mobile data through the combination of tracking and questioning 470 voluntary consumers on their smartphone and tablet activity. With 85% of these respondents saying mobile devices are a central part of their everyday life, mobile is a trend that must be considered for 2014.
How Mobile Devices can Enhance your Event Experience
Kim Harwood
Mobile devices have begun enhancing our daily activities in almost every way possible. But how can they enhance our attendee event experience?
BYOD and Wearables
Kim Harwood
When it comes to productivity, we tend to work better with the electronic devices we are familiar with. Bring your own device programs now allow employees to use their own devices just for that reason. Furthermore, these personal devices are integrating with wearable technology, which provide additional utility to the user. With these trends in mind, we suggest associations to consider how mobile friendly their content is for members to access and how the BYOD concept can be applied.
New R@H Features
Kim Harwood
For our customers to get the most out of their mobile app for events, we have added some great new features! Read more for the full list.
Associations’ Response to Mobile Readiness
Kim Harwood
Our latest whitepaper, Associations’ Response to 2014 Mobile Readiness Survey, gives an in-depth analysis of our recent mobile readiness survey results. Access the full report to see where associations stand on having a responsive website, an event management mobile app, and more.
Are Mobile Phones Replacing Computers?
Kim Harwood
A recent study by eMarketer shows that people utilize a multitude of devices or only use their favorite device. read our post for details.
Mobile Trends in 2014 (So Far)
Kim Harwood
The importance of mobile technology is growing rapidly. Globally, the Internet is reaching new markets and increasing its connectivity capabilities. Through online sources and our own research, we took a look at a couple of mobile trends that are relevant for today and the future.
Operating Systems
Kim Harwood
With the number of mobile devices per user increasing, it is important to be aware of all their operating systems. Android and iOS are the most recognizable, but are they the only ones you should be considering?
The i’s Have It!
Kim Harwood
While we can’t predict the device distribution of your members, we’re often asked “Should I launch an Android app or an i-device app?” We say don’t limit yourself! Launch association apps for all of your needs regardless of device type or OS, with Android, iOS, and HTML5.