Education Value Propositions – Pricing for Associations x Results at Hand
Avery Ferguson
It is important as an Association to evolve your education program to keep up with the continuing professional development and learning needs of your members. Thus, it is essential for your organization to present a strong education value proposition with both quantitative and qualitative benefits to your members. Pricing for Associations shared direction to creating positive quantitative and qualitative value propositions for your association’s education program.
Quantitative Value Propositions: Measurable Learning Outcomes
Quantitative Value Propositions should provide members with clear, measurable indicators for their educational performance.
1. Course Content & Materials
Education value increases when you provide quality course content to members. You can often quantify your course content and materials through the number of courses and resources available, the depth of resources, and the relevance of content to the industry. To make access to course content and materials even easier, provide digital versions to your members through Results at Hand’s Educational App!
2. Continuing Education Credits
Tracking Continuing Education Credits is also a great way to quantify your value propositions and help your professionals maintain their certifications and licenses. Results at Hand’s Educational App also has the capability to track CEU accreditation right from your member’s mobile device, making it even easier to maintain their certifications and licenses.
3. Cost Savings
Cost savings can be a measure of quantitative value because membership often includes reduced fees for courses, workshops, or webinars. These cost saving values allow members to calculate their monetary benefits.
Qualitative Value Propositions: Holistic Professional Growth
Qualitative value propositions add depth to your educational programs by putting an emphasis on member’s professional growth and career development.
1. Networking & Peer Interaction
Educational conferences, webinars, facilitated study groups or meet-ups, often allows members to network with peers, mentors, and industry experts, bolstering qualitative value by creating a sense of community. Your Association can implement Results at Hand’s Event App or the Results at Hand Membership App software to seamlessly allow members to connect & network across events and activities all from their mobile devices! Learn more about the Results at Hand Membership App.
2. Mentorship & Guidance
Another qualitative value proposition that educational programs can provide to your members includes mentorship and guidance, fostering personal growth & professional development for members.
3. Leadership & Skill Development
As your members develop their leadership and skill sets through educational programs, it can be seen as a measure of qualitative value.
4. Recognition & Achievement
It is also important to recognize your member’s educational achievements in order to add more qualitative value to your educational programs. Rewards and honors often boost member’s self-esteem, confidence, and professional pride.
5. Empowerment & Advocacy
Lastly, educational programs can add qualitative value by empowering members to become advocates and leaders in their industry, providing members with a sense of purpose and influence.
In all, it is essential to ensure your educational programs have both quantitative and qualitative value for your members. By adding Results at Hand’s Educational App and other Results at Hand products to your event management package, you can seamlessly track education credits, provide course materials, and so much more to add even more value for your members.
To inquire about adding Results at Hand’s Educational App to your event package, email Kim Harwood, kim@resultsathand.com.
This article was adapted from Pricing for Association’s “Education Value Propositions” by Dr. Michael Tatonetti, CAE, CPP.