According to a report by Forbes Magazine, “82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning. Only 14% of the same CEOs indicated their organization did an effective job of implementing the strategy.”
Clearly, a real execution gap exists between what we plan to do and what actually gets done. What results, unfortunately, is lost opportunity and revenue.
Often, the launch of a mobile app can fall victim to this gap. It may be perceived as less important than other five-alarm fires the organization is currently battling. But what we know to be true is that a lackluster launch almost always results in:
- Poor user experiences: users didn’t know there was an app, users don’t know how to download the app, and users grossly underutilize the app
- Thousands of dollars in lost revenue from exhibitors, members, and sponsors
Kim Harwood
