Understand your audience and competition
To have an effective marketing campaign strategy for your app, you need to know your target market and competition. Have a clear idea of the apps demographics, the intentions of the target audience in using the app and deeper analysis of the competitive landscape. Search for consumer research and understand what your target audience search for to find apps like yours. Likewise, understanding your competition will make it easier for you to set yourself apart by knowing your unique selling point, which will give your audience reasons to choose your app over others.
Must work across all platforms
For the most part, mobile are built with varying specifications, for instance, budget phones tend to have low-range features and smaller screens, while the pricier ones have more premium specifications and a bigger display. To ensure the success of your app, it must be optimized for all screen sizes and specifications, especially the low-range handsets with basic processing power and features. To ensure it works on all devices, it must have a lite version with full features that can work even for handsets with a slow processor. This process is similar to how you would optimize your website for mobile users – the more devices it caters for, the more users you can get on board, which will in turn widen your reach and increase the chances of people returning to use the app.