9. Help Your Customers Find You
Recent research of mobile shopping trends shows that millennials often use smartphones to find the location of a store. This indicates that millennials are increasingly reliant on their smartphones and even ranked the location feature as one of the top 3 advantages of owning a mobile device. College students and full-time employees are most likely to use their smartphones to find information about their location. For Business owners adding a location feature to their m-commerce will assist in their targeted millennial audience to find their store.
10. Use Games & Giveaways
Mobile games and free giveaways are popular with millennials. Almost 7 out of 10 millennials say that playing games is one of their favorite thing to do on their smartphones. An easy for for business owners planning on mobile commerce expansions is to include millennial-focused games and product or service giveaways. Heinz, one of the most recognizable condiment brands recently upgraded its e-commerce strategy by including game features, QR codes and other engagement methods.
The collected data indicates that the mobile commerce trend is not only here to stay but is going to increase steadily in popularity.It was reported that many young adults are still a little hesitant to switch from desktop to mobile shopping due to safety concerns. This means that there is room for growth for business owners looking to expand their e-commerce. The infographic below highlights the top 10 tips for successful mobile commerce strategy. The data used in the infographic is up-to-date and obtained from trusted sources to support business in implementing these tips into their m-commerce plan.